We aim to contribute to the well-being of families throughout all stages of life.
SERVICE IS OUR GREATEST LEGACY
as well as develops services focused on enhancing the well-being and quality of life for families.
The origin of this remarkable vision and passion can be traced back to Medellín, Colombia, where Mr. Jesús Oquendo firmly believed in the opportunity to offer everyone a dignified, respectful, and deserved farewell.
We pioneer the creation of an assistance plan, which consisted of a monthly fee payment to cover a family group. This approach was designed to make it possible for people of low income to have a dignified funeral service, and therefore increasing the well-being of society.
We crossed borders and began our international expansion, bringing more quality of life to the families in Venezuela.
Our expansion continued with the opening of our branch in Mexico, providing well-being to families with our funeral assistance plans, and providing coverage to the entire Mexican Republic with 400 allied funeral homes.
We arrived in the United States, where Protección Plenitud Inc. was established, and later our current brand, Assure For Life, backed by the Better Business Bureau.
Our company continues to grow by opening new sales channels in Mexico and the United States.